Branding with impact
Make your message
stand out in the crowd
Success is built on solid strategies. Let us help you find the answer to that crucial marketing question: what do you want to be to whom? This will provide you with the key to your communication strategy, long- and short-term.
Understanding the difference between marketing and communication is essential to create an effective sales strategy. In short the big difference between marketing and communication is that marketing is about “who do we want to be, who do we want to reach and how are we going to reach them” while communication is about “which message are we going to send and to whom”. Marketing sets the direction you want to go to and communication provides the tactical implementation of how you are going to get there. Marketing includes research, analysis, planning, execution and measuring various activities in order to reach your target audience, communication is persuading the target audience through the appropriate channels.
Caribbean Legacy will assist you in understanding your customer, identifying the various means to communicate with your customers and concentrate the means that will generate the most sales. We will start with identifying your business goals so that we can define a set of marketing goals to support them. We will work with you to tailor your message, create the proper marketing mix and put these together in an effective marketing strategy. Marketing activities that Caribbean Legacy can assist you with are public relations, advertising, social media and promotions.
After establishing your marketing strategy Caribbean Legacy will work with you on creating a strategy on how we are going to deliver your marketing message to the consumers. It is important that your message is communicated consistent and cohesive across the various channels. Different means to communicate your message that Caribbean Legacy can assist you with are printed materials (flyers, banners, stall, newsletters) media (tv, radio, newspapers), online (internet, social media, email), event and corporate design.