How to Make a Good Script for your Animation Videos?

Animation videos should be fun and informative and you also want them to be shared with other people. Or better yet: go viral. Animations that explain things are very much on the rise in marketing and of course you want to go along with that. How do you do that? First, you start with drafting a good script.

Animation videos are very popular when telling a story or describing a product or service. Videos on social media are being watched more and more because of the shorter and shorter span. So when you’re online, you can’t really ignore videos.

In a video, a good story is the most important thing, but writing a good story is not something you just do. The following tips will make it a lot easier for you to achieve a successful story.

Every letter matters for animation videos

In animation, you can convey the message clearly and briefly, but you will notice that you are quickly inclined to say too much. And that makes the whole thing a mess. Therefore, write down the core message of the video, in just a few sentences. Be critical in your information and try to delete unnecessary things.

The way of telling must match your story

The way you tell the story is vital. You need to know how you’re going to tell it before you even start writing the script. Will characters tell the story or will you choose a voice-over? If you want to tell a complicated story, portraying can be a good way. A voice-over tells the story while the numbers appear on the screen.

Think in scenes for animation videos

If you have the core message on paper and know how you want to tell the story, you can start working on the content. The script contains the voice-over and the scenes. It is of course important that these two connect seamlessly. That can get tricky, so always keep close contact with the person who creates the animations. That way you know what is and isn’t possible.

Get rid of professional messages!

Don’t overestimate your target audience and just write in colloquial language. It’s like reading from Donald Duck. If you are afraid that it will all become too simple, you can always turn to humor.

Make it an adventure

Take the viewer on a journey and make sure there is a deeper connection. You write your story as an expert, of course, but now is the time to take the viewer into your story. Also, a good story is more than a problem and a solution: your viewer wants to go on an adventure and see that you are aware of the learning moments of your solution. Your viewer should actually draw their own learning conclusions after watching it. If you can do that, you’ve done well.

You can still make such a sparkling video with a popping voice-over, if the message is not clear, your animation is doomed to fail. Be self-critical and never settle for the first draft.


Caribbean Legacy located at Curacao can help you with 2D animation, and  3D animation. You can check out our work that we have done previously so you can get an idea of what you can expect from us!

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