Creative Concept
Caribbean Legacy is passionate about communication. We live, breathe and love our creative craft and take pride in applying it to your brand.
A critical element in effective advertising is creativity. The creative concept is the core foundation or theme for any advertisement campaign. The creative concept functions as the message’s story by putting together the characters and elements in advertisement to create a memorable and effective message that will obtain the desired behavioral response from the target audience. Depending on what you want to communicate, elements such as humor, drama or action are creative concepts that can be used.
Caribbean Legacy will brainstorm with you or for you in order to come up with a concept that can be used to creatively put your message across during the advertisement campaign that we will set out for you.