How to boost SEO Performance?

Strong SEO performance is very important to business these days. Customers that are searching on Google will not take the time to go through numerous pages. Meaning that if you want to have your website on the first page or even at the top of the page, you need to optimize your SEO. But how do you do that?

Produce targeted content

The first step is connecting and engaging with your audience in order to increase your SEO ranking. Even though social media shares aren’t directly connected to SEO ranking, your brand’s backlinks and average time on your website are. This means that the more people you can organically share your content with, the more time they will spend on your site, which in return can boost your brand awareness for potential customers and increase your SEO.

In order to achieve all of this, you need to understand what your ideal reader looks like and what type of content they are looking for. This should be your first step for optimizing your SEO! After you have established this you know what type of content or blogs you have to make.

Emphasize quality over quantity

Search engines and Google algorithms are getting smarter every day. They can understand what the intention of the user is, the quality, and the content relevance. You can feel some pressure that it is crucial to publish new content frequently. Although, it is more important to produce quality content that resonates with your target audience. Because that will increase the likelihood that your content will be distributed.

Overall, the more useful your content, the more likely that it will be shared.

Modify your images for SEO performance

Whereas it is commonly known that images help to add context and increase engagement for a website. What is less known is that how you insert and set up images onto your website matters. Due to that it can have a positive or negative influence on your SEO ranking. We will go with you through the most common mistakes marketers make when they add images to their site so you won’t make them.

Optimize image file names

A short one- or two-word file name might be sufficient to remember for you. Although SEO algorithms rank and read the file, that is why you have to make sure that you name the images with relevant, hyphenated keywords, and descriptives.

Use alt tags

Alt tags is a piece of HTML code that applies to images so search engines and bots can clarify what the image is about.

Use unique images

Try to use your own images because search engines and bots recognize a frequently used image.


Upgrade your social media profile

The first impression is very important. When people are searching on Google, customers will get hundreds of options on the first page. Meaning that you only have one chance to get their attention before they move onto the next search result. We have a few questions for you that might help when evaluating your own socials:

How engaging is my social profile actually?

What information is my target audience looking for? Is it already visible on my profile?

Am I consistent with keywords and messaging on my social profiles?


If you apply some or all of the things we have discussed your SEO performance should increase!

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